J. Tupy’s celebrates 25 years in downtown – Joan Tupy still at the helm after four decades of experience

By Roz Weis,

Wednesday, April 24, 2024 12:18 pm

Joan Tupy is a familiar face to Driftless area shoppers at J. Tupy’s on Water Street. The business has been a premier destination for women’s apparel and accessories for 25 years. An anniversary celebration is planned this weekend. (Driftless Multimedia photo by Roz Weis)

This year, J Tupy’s on Water Street in downtown Decorah celebrates a milestone: 25 years in business. 

Owner Joan Tupy of Calmar is also commemorating more than four decades of success in the apparel industry. A 1976 graduate of South Winneshiek High School, Tupy earned a degree in home economics and business, with emphasis in marketing, from the University of Northern Iowa in 1980. She married her husband Bob in November of that same year. The couple has three children, Matt (wife Michelle), Nicole and Lisa (husband Bryan). They have eight grandchildren. 

J. Tupy’s will celebrate 25 years in business April 25-27 (Thursday through Saturday) from 9 a.m. to 5 p.m., with refreshments, door prizes and discounts.

Retail success

Full article can be found here.

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